Difference between Group Buy and Collaborative Consumption.

Group Buy (from Groupon “How it works”)

1. Each day we feature something cool to do at an unbeatable price.
2. You only get it if enough people join that day… so invite your friends!
3. Check back the next day for another awesome Groupon!

Collaborative Consumption (from reference)

1. Redistribution markets (stretch the lifecycle of a a product, reducing waist)
2. Collaborative lifestyles (sharing of resources like money, skills and time) – coworking, couchsurfing or even landshare (http://www.landshare.net/) will become mainstream
3. Product Service Systems, where one pays for the benefit of a product without needing to own the product outright. Examples include rental services like Netflix or Zipcar .

As a project planner of EverCycles goes…Collaborative Consumption.

Of course with certain “Reward System” such as PICSY.

I must tell Dr. Ken Suzuki about this…after I read the book.